History Timeline

2001

Espresso Essential Coffee Launched

Espresso Essential coffee system launched by New Zealand founders

2003

Espresso Essential Franchised New Zealand

Espresso Essential coffee commenced in New Zealand and the United Kingdom.

2005

Essential Slush Launched

Espresso Essential becomes one of New Zealand’s largest coffee machine and specialty coffee companies

2008

Espresso Essential Recognised

Espresso Essential first recognised in the BRW Fastest Growing Franchise — “BRW Fast 100 Awards”

2009

I Luv Coffee Barista System Launched

Espresso Essential recognised in the BRW Fastest Growing Franchise — “BRW Fast 100 Awards” for the second year.

2010, 2011, 2012

Espresso Essential Recognised Again

Espresso Essential recognised in the BRW Fastest Growing Franchise — “BRW Fast 100 Awards” for the third, fourth and fifth years consecutively.

2013

Espresso Brand Expansion

Espresso Brands Group’s three main beverage lines of Automatic Coffee, Barista Coffee and Slush relaunched as the “I Luv…” range. Expands with full Barista range from French supplier Reneka. Expands into Singapore, Philippines and Papua New Guinea

2014

Air Roaster Introduction

Builds state of the art air Roaster with larger capacity to roast premium coffee blends for distribution nationally and internationally.

2015

New Customer Service Management

Implements new systems to enhance customer management and provide excellence in customer service

2016

Expansion Continues

The company is acquired by a private consortium directed by Auckland born, James Cook. The business is renamed Essential Coffee Group with banner brand Essential Coffee

2017

Export Areas Expand

Invests in growth and expansion of Essential Coffee New Zealand